Central Europe has emerged as one of the fastest-growing markets for cross-border e-commerce, driven by increasing internet penetration, rising consumer purchasing power, and the expansion of major e-commerce platforms into the region. This analysis examines the logistics infrastructure developments supporting this growth in Poland, the Czech Republic, and Hungary.
Poland leads the region in e-commerce logistics infrastructure development. The country now hosts over 15 million square meters of modern warehouse space, with major logistics hubs concentrated around Warsaw, Lodz, and Wroclaw. The proximity to Germany and access to the Port of Gdansk make Poland an ideal entry point for goods entering the EU from China.
The Czech Republic has positioned itself as a premium logistics hub, with a focus on automated fulfillment centers and same-day delivery capabilities. Prague and Brno have seen significant investment in last-mile delivery infrastructure, including parcel locker networks and micro-fulfillment centers in urban areas.
Hungary is rapidly developing its logistics capabilities, with Budapest emerging as a key distribution hub for Southeastern Europe. The country's strategic location on the China-Europe rail corridor and competitive labor costs have attracted significant investment from major logistics providers and e-commerce companies.
Last-mile delivery innovation is accelerating across all three markets. Parcel locker networks have expanded dramatically, with Poland now hosting over 20,000 locker locations. Same-day and next-day delivery options are becoming standard in major cities, driven by consumer expectations set by major e-commerce platforms.
For shippers targeting Central European e-commerce markets, we recommend establishing distribution hubs in Poland for broad EU coverage, leveraging the Czech Republic for premium fast-delivery services, and considering Hungary as a cost-effective alternative for Southeastern European distribution. Partnering with local last-mile delivery providers who understand regional consumer preferences is essential for success in these markets.